The D.N.A. has been a hit with golfers young and old since it was launched in early 2014" Fans of the FootJoy D.N.A. shoes can now get their own personalised versions after the popular model was added to the MyJoys customisation service.
The D.N.A. can now be personalised with 21,168 design combinations available.
Four different base leathers feature – white, black, grey and navy – whilst there are 12 saddle leathers, 49 accent leathers and 9 different lace options.
The other benefit of the MyJoys service is that D.N.A. will be available in 66 different size options, with lengths between 5-15 and widths between Narrow and Extra Wide.
To enhance its aesthetics and colour coordinate with the overall look, MyJoys D.N.A. will also feature a different tongue to the regular D.N.A. product.
Golfers can experiment with the comprehensive design options on www.footjoy.co.uk/myjoys/ where many of the market-leading brand’s models are also available to customise.
“The D.N.A. has been a hit with golfers young and old since it was launched in early 2014 and the demand from style-conscious golfers to personalise them has also been very strong,” said Paul O’Hagan, FJ marketing executive.
“We are excited to offer the new D.N.A. upper design as a MyJoys option before it becomes available as a stock shoe in early 2016.”
SRP – £200 / £220 (Boa)