Callaway have launched a four-layer ball that is designed to offer the performance of a premium model with an affordable price tag.
The HEX Chrome+ is said to deliver high ball speeds for maximum distance, as well as great feel, all for just £34.99 a dozen.
That may seem steep on the face of it, but this is no normal ball – it’s a high performance product that has already been put in play on the European Tour by Spanish ace Pablo Larrazabal.
Callaway say it’s their fastest ball ever thanks to a dual mantle that increases velocity but at the same time reduces spin levels on full shots. Coupled with a soft cover, it feels excellent and stops quickly on chips and pitches. Callaway say it is also very durable.
“HEX Chrome+ is hands down the fastest Tour Ball we’ve ever designed at Callaway,” said Dave Bartels, of the brand’s ball R&D team.