Even in the name there is an element of simplicity about Adams Blue – a new range designed to offer just that.
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These latest releases are aimed at the golfer who is sick of spin reduction promises and bamboozled by claims of faster ball speeds.
The way Adams make their point is tongue-in-cheek and almost pokes fun at their counterpart maunfacturers.
Adams Blue is all about helping the golfer get the ball in the air and enjoying the game of golf.
This is achieved through low and back centre of gravity in the driver, fairway woods and hybrids.
The customary Adams speed slot technology also features in the woods and irons.
“Quite simply, Adams Blue is engineered to help golfers hit higher, straighter shots more consistently,” said Brian Bazzel, senior product design creation director.
And for those confused by the influx of adjustability, with Blue simply choose your loft and a regular or stiff shaft.
But at the same time don’t be fooled into thinking there isn’t plenty going on beneath that cool exterior.
Blue is a massive triumph in both looks and performance.
Quite simply, Adams Blue is engineered to help golfers hit higher, straighter shots more consistently Driver
Available in lofts of 9.5, 10.5 and 12, the Blue driver places an emphasis on keeping the ball in the air for longer. This is acheived by placing the weight back for added spin and speed. There is also some added help from the high-launching shaft.
It doesn’t tell you on the club itself but the 3, 5 and 7 woods have lofts of 15, 19 and 22. The speed slot technology in the sole offers added ball speed right across the face but again the emphasis here is on high-launch and ease of use from any turf or lie.
With 3, 4, 5 and 6 hybrids in the range, at lofts of 19, 21, 23 and 25, this is the area where Blue could really help out those struggling with gapping between irons and woods. The lower kick point on the Slim Tech shaft will also promote easier launch.
While the driver, fairways and hybrids have a more universal appeal, the irons are clearly aimed at the game-improvement market.
A large, but nicely rounded, head and thick top line offers confidence and forgiveness to the higher handicappers.
From testing the Blue range out on the course I actually found the 3-wood to be an excellent choice off the tee on a short par-4 or when sitting up nicely in the first cut of rough.
But it was the ball flight on my shots with the hybrid which gave me something a bit different.
I was able to approach the green with a softer landing rather than a more penetrating flight which can run through.
The irons are equally easy to hit and the range has possibly Adams’ best shelf appeal to date.
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