As anyone who has done it will know, going for a driver fitting can be quite a daunting experience. You can often find second guessing your whole swing in front of professional fitters.

What if I swing it really badly? Am I good enough to get fitted? What if I break the head off? Will I have to pay for it?
Maybe that’s just me. But either way, it really doesn’t need to be a traumatic experience.
I’ve been fitted by every brand on the market. I have found quite a lot of variation to the process and the outcome.
There’s never really been a definitive guide to how a driver fitting should be done – until now.
Titleist Driver Fitting Initiative
Titleist have introduced a driver fitting system called 30 in 30. It involves 30 swings and takes 30 minutes.
I think giving people a bit of a better idea what to expect, and also giving fitters the chance to be a bit more consistent, can only be a good thing for the consumer.
The Titleist 30 in 30 model includes time to get to know the player, a certain number of swings to get the right head and loft, a different number for selecting the right shaft length, weight and flex before getting into fine-tuning the hosel, centre of gravity (CG), head weight and grips.With the SureFit CG adjustability – a moveable weight in the sole of the 917 drivers – it placed even more emphasis on the need to get dialled in.


