Equipment: Callaway launch new Apex irons and hybrids

Callaway Golf have launched a new Apex family of irons and hybrids including precision engineered CF 16 Irons and the tour-inspired Pro 16 Irons.

The new Apex CF 16 irons will suit the better player who wants a bit more forgiveness and doesn’t mind a thicker top-line.

The Apex CF 16 still have the premium feel of a forged players’ Iron with the company’s groundbreaking Cup Face technology and a highly technical, multi-piece construction.

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The tour-inspired classic styling of the Apex Pro 16 will suit the better player who prefers a sleeker top-line and wants ultimate feel and control

The Apex Pro 16 irons optimise turf interaction, while progressive flow weighting technology and high-spin profile grooves increase control over ball flight.

The new Apex Hybrids have been aligned with irons rather than metalwoods.

The compact shape has a classic, better-player hybrid look and features Callaway’s Forged Cup Face technology to delivering forgiveness and ultra hot ball speed for extreme length.

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Cup Face technology has resonated with a lot of golfers because it delivers visible ball speed gains; so it seemed logical to make it a feature of the new Apex range, however this presented our team with one of the biggest challenges we’ve ever faced, said Dr Alan Hocknell, head of R&D, Callaway Golf,

We have pushed our engineers and our suppliers further than ever and developed new manufacturing processes to ensure the new Apex CF 16 Irons deliver all the authenticity and feel of a forging, infused with tech benefits that deliver power to hit the ball further.

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The new Apex Pro 16 Irons are heavily influenced by the feedback of Callaway’s Staff Professionals and engineered for world-class and skilled players alike.

Hocknell added: Flow Weighting enables us to control CG progression without compromising on the classic shaping demanded by more discerning golfers.

By keeping CG low in the long irons, players get a little help getting the ball in the air, while moving it higher up the face for more lofted clubs gives golfers optimum control over ball flight.

For the first time, Callaway is also introducing a Hybrid to complement the premium Apex line to offer an alternative to golfers looking for greater forgiveness at the top end of their bag.

The CG is low to increase spin and promote a more iron-like flight profile, with a higher apex than traditional hybrids, to bring stopping power when golfers are approaching long par 5s and 4s in two, or on lengthy par 3s.

Details

Apex CF 16 Irons

Available: October 30, 2015
Available lofts: 3-SW
SRP: (7 irons) – £849 (steel) £1,099 (graphite)
Shaft: UST Mamiya Recoil 760/780 (graphite), True Temper XP 95 (steel)

Apex Pro 16 Irons

Available: October 30, 2015
Available lofts: 3-AW
SRP: (7 irons) – £849 (steel) £1,099 (graphite)
Shaft: UST Mamiya Recoil 95/110 (Graphite), True Temper Project X (Steel)

Apex Hybrids

Available: December 4, 2015
SRP: £189
Lofts: 2-5
Shaft: Mitsubishi Kuro Kage Black