EuroPro Tour and Bushnell join forces
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The PGA EuroPro Tour, Bushnell Golf and Bollé eyewear have signed a deal to become exclusive partners, with Bushnell becoming the Tour’s official rangefinder.
The agreement begins from the first event of the season on the 13th May and will see every winner being presented with the new Bushnell Tour X rangefinder and a pair of Bollé golf glasses.
Bollé has been providing performance sports optics for over 100 years, including eyewear specifically designed for golfers to improve clarity during play.
With Lee Westwood already sporting the advanced technology present within Bollé sunglasses, it is hoped that this partnership will progress Bollé’s reputation as one of the leaders in golf specific eyewear.
With 97% of players already using Bushnell devices in preparation on the PGA Tour and 90% on the European Tour, this has been seen as an obvious step for the PGA EuroPro Tour, who actively encourage laser rangefinders.
Andrew Grose, Managing Director of Bushnell UK, explained the partnership: “We are extremely happy to be involved with such a forward-thinking tour that supports the development of aspiring young professionals looking to become the next Lee Westwood or Rickie Fowler.
“It is great that they acknowledge Bushnell rangefinders as a key part of the process. Over coming years, we hope to continue the trend of our products being utilised in tournaments, building upon the trust that we already see from amateurs across the game every week.”
Dan Godding, Director of Operations at the PGA EuroPro Tour welcome the deal: “I am delighted to welcome Bushnell as a partner of the PGA EuroPro Tour. They are the market-leader and a fantastic brand. I feel this is a partnership which will benefit both parties, as well as the many great young players who play on the EuroPro Tour.
“We were the first tour to allow DMDs and our fellow satellite tours are following suit. They have proved a great asset to players and have also been a big boost to pace of play.”
For more information on the Bushnell family of rangefinder, visit the company’s website at www.bushnellgolf.eu
For more information on Bollé sunglasses, visit the company’s website at www.bolle-europe.co.uk
