Nike performance fitting centre to open in ScotlandMay 20, 2014 Golf News
New facility aims to offer the ultimate in custom-fitting and game optimisation
Nike Golf will open a new performance fitting centre at Archerfield Links just ahead of the Scottish Open in July.
The facility – a world first for Nike Golf – will allow consumers to experience golf club fitting and access to Archerfield’s elite coaching panel that includes former Ryder Cup player Andrew Coltart and leading European Tour coach Gary Nicol.
Golfers will be offered a range of packages tailored to their needs, including the a three day stay at the luxury club that will see them embarking on a full club and ball fitting, game-assessment, physical fitness consultation and a playing lesson on either the Fidra or Dirleton Links.
At Archerfield Links we found a partner with similar values and ambition levels as Nike Golf The consumer experience will include on-course coaching and a full bag fitting using the latest technology.
“Nike Golf has deliberately taken some time to decide where we open our first location in the EMEA market that offers the consumer an experience that no other brand is able to deliver,’ said Angus Moir, general manager of Nike Golf, EMEA.
“At Archerfield Links we found a partner with similar values and ambition levels as Nike Golf as well as a facility that is second to none in a truly authentic location on Scotland’s Golf Coast.
“We look forward to welcoming consumers from all over Europe to the Nike Performance Fitting Centre at Archerfield and would like to thank Tom Younger and the team at the club for working so closely with us to make our shared vision come to life in July this year.”
In addition to the two courses designed by DJ Russell, the Archerfield Links Estate boasts a 17th century Mansion House, ethical spa (recently voted in the top-six new spas in Europe), gym and a range of luxurious accommodation just outside Edinburgh and in easy reach by road, rail and air.
More details on the resort and the opening on July 7 will be released next month.
For booking enquiries call Archerfield on +44 (0)1620897050.