Equipment news: Bridgestone expand ball fitting team

Bridgestone Golf has added a third ball technician to cope with the increasing number of fitting sessions booked at golf clubs across the UK and Ireland this season.

Joe Senior, a former Challenge Tour player and technician with Acushnet Europe and Cobra Puma Golf, has been appointed to lead the Bridgestone Ball Fitting Challenge at golf clubs in Scotland, Ireland and North West England. 

He joins Joe Di Stefano and Danny Osborne as part of the Bridgestone ball fitting team that last year fitted a record 3,600 golfers in the UK and Ireland and recorded an average distance increase of 10.1 yards per player fitted with the Science Eye machine.
 
“Joe’s appointment reflects our determination to grow the ball-fitting programme and help golfers enhance their game through finding a ball that fits their swing speed,” said Steve Kettlewell, Managing Director of Bridgestone Golf UK. 

“The Ball Fitting Challenge schedule has more than doubled from last year, so we’re very pleased to have someone of Joe’s knowledge and expertise to help us respond to the growing demand.”

The Bridgestone Ball Fitting Challenge analyses swing speed, launch angle and spin rates to determine the ball that delivers the most distance and accuracy for each individual. 

This year, it has already delivered some notable results, including a hole-in-one for two golfers during their first round after being fitted for their new Bridgestone golf ball.

“I’m really excited to be joining the No. 1 ball-fitting brand and showing golfers how they might make a big improvement just by changing their ball,” said 31-year-old, Lancashire-based Senior, who recently conducted his first official fitting at Strathclyde Park Golf Centre in Scotland. 

“The Ball Fitting Challenge is really picking up momentum after a fantastic year in 2013 and I’m looking forward to growing the reputation of Bridgestone Golf balls further.”