Golf Pride add align technology to new grip range

Golf Pride are the number one grips among Tour players – but did you know that one in three tour players use a reminder grip?

Most amateur golfers would struggle to tell you what a reminder grip even is.

It is essentially a grip with a raised area which runs done the back of the grip and supports more consistent hand placement.

Golf Pride said their feedback from Tour players – of which 80 percent use their grips – was they wanted the raised area to be more pronounced.

The result is the all-new Golf Pride Align technology which will feature in in their MCC and MCC Plus4 grip styles.

I attended the Golf Pride Align grips press launch at the PGA Show and as a fan of the MCC grips, think the Align technology is a welcome addition.

Anything that can help add consistency to your golf is a massive plus for me.

The raised rib is very subtle but pronounced enough to feel it in your fingers.

The technology in MCC Align and MCC Plus4 Align activates as the grip is fitted to the shaft.

It features a different colour and texture with 50 percent firmer material compared to the surrounding grip area.

Having the correct grip position consistently can help return a square club face to the ball more often.

“With 80 percent of Tour players trusting their games to Golf Pride, this allows us to conduct extensive professional and consumer testing to create an innovation that delivers consistent results,” said Jonathan Neal, global marketing manager.

“A repeatable grip is critical for a lot of the best players in the world. However, they uniformly provided us feedback that they want it to be more pronounced.

“That insight led us to develop Align Technology to assist the best players in the world and amateurs alike to feel alignment and to square the clubface.”

As well as being the number one grip on Tour, Golf Pride was also the grip of choice for 17 of the 24 Ryder Cup players last year and all four major winners.

Golf Pride added at the launch event that the standard is the most popular grip size among Tour player with most adding layers of tape to get the right size.

Midsize grips are not as common as you might think.

For more information visit the Golf Pride website.