NCG teams up with Mark Crossfield for instruction seriesJuly, 2015 News & Tour
'How to shoot lower scores' instruction series to feature in print and on YouTube
National Club Golfer, the highest-circulating monthly golf magazine in the UK, has joined forces with PGA professional and YouTube sensation Mark Crossfield to create a series of unique instructional videos and print articles.
The series which focuses on how modern teaching methods can help club golfers shoot lower scores on the golf course will run monthly over the course of the next year.
With over 50 million views and 150,000 subscribers on his YouTube channel, Crossfield is undoubtedly the most successful pro to offer his instruction, equipment and course reviews on the Internet for free.
James Savage, NCG’s online editor, said: “Our ABC figures put us as the number one golf print title in the UK but we have always been keen to develop ways of giving readers access to our content online, and for free, through as many mediums as possible.
It is a natural fit, one we are excited about, and one we hope to continue and expand in the future."
“Thankfully Mark shares our view so both parties were keen to work together to create some fresh, unique instructional content which will be available for free to our readers through print instructional articles and via Mark’s entertaining and informative videos.
“The print articles and videos will also be available for free to view on desktop, mobile and tablet through our digital magazine.
“It was a pleasure working with Mark and we are exciting about launching the series in our September issue.”
Tom Irwin, NCG’s publisher, added: “We are taking digital seriously at Sports Publications, a new web platform is imminent and our audience has never been bigger.
“Our print circulation takes Mark to a new audience and brings our reader something different.
“We all know that instruction works so well online and Mark is the boss when it comes to YouTube, so it is natural fit, one we are excited about, and one we hope to continue and expand in the future.”