In-form East to defend English senior title

Equipment

Yorkshire's senior champion fires warning shot at challengers

Yorkshire’s Stephen East will defend the English senior men’s championship at Worplesdon and West Hill in Surrey from June 3-5.

East, who plays at Moortown, had a memorable first season in 2014 and showed would-be challengers he wouldn’t give up his title easily with victory in the Portuguese senior championship recently.

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This year, East faces an international challenge in his defence of the English senior title, with the championship open for the first time and attracting players from Wales, Ireland, Scotland, Switzerland and Australia.

The field has been increased from 240 to 288, and will see competitors attempting to take home the prize won last year by East, who went on to secure the England Golf senior order of merit for 2014.

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England Golf partners 59Club to help grow the game

England Golf has partnered with 59 Club, Europe’s leading customer service analysts, to help create a brighter future for the sport.

‘Many of 59Clubs analysis tools will prove advantageous as we work to grow the game’ The agreement includes support for a pilot project which England Golf is running in Warwickshire, Stafforshire and Northamptonshire to trial new ways of increasing partnership and club membership.

Richard Flint, England Golf’s director of participation and club support, said: “59Club has a track record of success with individual resorts and golf clubs and many of its analysis tools – including in-depth, golf member surveys, will prove advantageous to us as we work to grow the game.”

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In addition, England Golf has agreed a package for its GolfMark clubs, giving them access to 59Club’s customer service and sales resources at a subsidised rate. The GolfMark award recognises clubs which achieve high standards in recruitment and retention; management and sustainability; coaching and competitions; and safeguarding.

59Club chief executive Simon Wordsworth said: “We are delighted to be able to make available parts of our process for the use of England Golf. Growing the game at the amateur level is essential for the whole industry moving forward, and if we can, even in a small way, play a part in making that ambition a success, we will be delighted.”

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