Help on hand to help clubs target lady golfersMay, 2015
England Golf has provided clubs with guidelines to boost number of lady golfers
Help for golf clubs to attract more women play the sport has been made available.
England Golf has been working hard with clubs, focus groups and other sports to produce guidance that will help increase the number of lady golfers.
Only 15 per cent of club members in England are female golfers and, on average, there are 50 vacancies for women per club.
‘Clubs can pick and mix from a range of ideas’ By comparison, in major European countries women account for around 30 per cent of club members.
Lauren Spray, women and girls’ participation manager, said: “Women offer the largest growth area in golf, with 63 per cent of clubs targeting them for membership.
“We’ve produced these fact sheets to offer suggestions and recommendations based on the latest research and learnings from clubs which are having success. Clubs which want to grow their women’s membership can pick and mix from a wide range of ideas.”
Key areas covered include recruitment, retention, playing opportunities, membership, websites and social media, club environment and volunteers.
The key messages are underlined by focus group research carried out for England Golf by Sports Marketing Surveys.
To view a summary of the focus group research, click here.
The factsheets are just one of England Golf’s initiatives to attract more women and girls into golf and a pilot scheme is to be launched shortly to target women in selected counties. In addition, a Women and Girls’ Advisory Group has been set up to create a forum for discussion and to provide feedback.
Increasing the number of regular players and club members are two of the seven key themes of the England Golf Strategic Plan 2014-17, Raising Our Game.