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Secret Secretary on flexible memberships and attracting new women members

The Secret Secretary

Our anonymous secretary on VAT changes, speed of play and joining fees
 

What do you make of the current VAT system and the recent rule changes?
I guess VAT is something that we have accepted. I am astounded at the amount of money HMRC could be required to pay back and I question where it will come from. Things are far from clear at present and we are certainly not counting our chickens.

Does a joining fee have any place in the current climate?
If you are lucky enough to have a golf club that can still justify a joining fee then yes of course. Not having an entrance fee might mean you can attract a larger number of new members but they will only be replacing the ones dropping out each year.

Does golf take too long?
If you are a working mum almost certainly, but I think the majority of regular golfers are comfortable with committing a half day to their game. However, speed of play is important. Stories of five-and-a-half hour rounds horrify me.

Is golf overpriced?
I think you can say that about anything in life. It’s mostly about how you choose to spend your disposable income. Golf clubs cost a huge amount of money to run and in a members’ club everything gets re-invested in the product.

How healthy is club golf?
I take on about two or three new members each year who have been nomadic golfers for a good few years. I believe that the majority of regular golfers can see the attraction of the sense of belonging to a club when they can justify the outlay.

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Tom Irwin

Tom Irwin

Tom is a lifetime golfer, now over 30 years playing the game. 2023 marks 10 years in golf publishing and he is still holding down a + handicap at Alwoodley in Leeds. He has played over 600 golf courses, and has been a member of at least four including his first love Louth, in Lincolnshire. Tom likes unbranded clothing, natural fibres, and pencil bags. Seacroft in Lincolnshire is where it starts and ends.

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