Equipment news: Nike Golf’s new limited edition shoesMarch, 2014
Nike Golf has introduced two new limited edition footwear styles with input from Tiger Woods
The new Nike TW’ 14 and Nike Lunar Control limited edition designs blend Nike’s innovative performance technology with pops of iconic color in both styles.
Both models features premium white uppers and a range of colourful design details, from the outsole to the lace eyelets to the Swoosh.
“Last year we released a limited edition version of the TW’ 13, and it was a huge success,” says Lee Walker, Nike Golf footwear product director.
“For 2014, we wanted to expand that unique offering to include two of our most popular models – the TW’ 14 and Lunar Control – featuring an infusion of colour in powerful yet understated designs.”
Nike Athletes will wear the limited edition footwear in the first major championship of the year.
Nike athlete Tiger Woods collaborated with Tobie Hatfield, Nike’s athlete projects innovator and Nike Golf footwear designers to create his signature Nike Free-inspired TW’ 14 shoe.
The natural-motion engineered outsole is designed to mimic and conform to the innate movement of the foot to the shoe while delivering all the protection and traction of a lightweight performance golf shoe.
The TW’ 14 also features Nike’s Dynamic Flywire technology, which moves with the foot to provide stability and mobility during the swing.
The Lunar Control features Nike’s proprietary full-length Lunarlon technology, a lightweight cushioning system that is highly responsive, resulting in a unique combination of comfort and support. Nike Flywire, another proprietary technology, wraps from the midfoot to the heel for targeted support and lightweight structure within a premium full-grain leather upper.
Available: March 27, 2014