Equipment news: TaylorMade Project (a) ballsFebruary, 2014
The latest ball offering from TaylorMade is specifically designed for the amateur golfer.
5 TaylorMade are launching the Project (a) golf ball specifically designed for amateurs to gain increased spin.
Amateur golfers generate less spin so the Project (a) – “a” being for amateur – is designed to deliver more spin on mid irons, short irons and shots around the green resulting in enhanced control and increased scoring opportunities.
Dean Snell, vice president of golf ball R&D, said: “Having gathered data from many player types including Tour pros, it’s no secret that amateurs need help generating spin and stopping the ball on the green.
“Our tests indicate that amateurs miss the pin by an average of 35 yards on a 150 yard approach shot. Playing Project (a) gives amateur golfers a better chance at stopping the ball on the green.”
The high-spin performance of Project (a) is rooted in Soft Tech™, a cast urethane cover that’s TaylorMade’s softest and most durable to date.
The Soft Tech cover also provides an even softer feel around the greens than previous TaylorMade offerings and the ball’s durability provides higher resistance to shearing.
While Project (a) spins with great veracity on shots into the green, it’s also engineered to spin low off the driver to promote longer and straighter drives.
Project (a) is available from March 21 with an RRP of £34.99 per dozen.
TaylorMade Project (a) balls