Equipment News: Callaway introduce Supersoft ballJanuary, 2014
Callaway Golf has launched its softest ever golf ball to help golfers with slower swing speeds get more distance.
The new Supersoft Golf Ball’s ultra low compression promotes low spin to combat hooks and slices.
It also uses Callaway’s trademark HEX aerodynamics in a bid to achieve straighter, more stable and longer ball flights.
The Supersoft’s two-piece composition includes a Trionomer Blend cover, specifically designed to maximise ball speed and optimise distance without compromising feel and control.
Because the soft core is so resilient, it enables us to put a soft cover on it and still achieve really good ball speeds Dave Bartels, senior director of golf Ball research & development for Callaway, said:“Supersoft is engineered with an incredibly soft core — actually zero on the PGA compression scale. It’s easy to make a soft core, but it’s really difficult to make a soft core that is resilient, and we were able to do that with Supersoft.
“Because the soft core is so resilient, it enables us to put a soft cover on it and still achieve really good ball speeds. The soft cover is great for feel and control around the green as well.”
The Supersoft Golf Balls are available from retailers across Europe from January 31 with a RRP of (per dozen) of £19.99