Fashion: Nike Golf staffers wearing unique Tartan at BMWMay, 2013
The brand have registered a new pattern that all their tour pros are wearing
Eleven Nike Golf staff players are wearing a specially-designed and officially-registered tartan in the first round of the BMW PGA Championship at Wentworth.
The Nike Golf Clan tartan is designed to pay homage to traditional Scottish dress and comes in four colours.
The equipment and clothing giant first designed the materials over three years ago, but the process of approval with the Scottish Register of Tartans and manufacture with world-famous Locharron of Scotland was a lengthy process.
The Nike Golf Tartan was produced to respect, reflect, and connect Nike products to the heritage and culture of the game. “We have always had plaid shorts and trousers in our line, and owning our own Tartan gave meaning to a silhouette that has become such a staple in the golf athlete’s wardrobe,” says Jason Wade, apparel product director for Nike Golf.
“The Nike Golf Tartan was produced to respect, reflect, and connect Nike products to the heritage and culture of the game. We strived to create tartan that best reflected the brand, and that is where the black and the grey colours came about, with the signature red built in.”
Wade added: “With The Open Championship being held at Muirfield this summer, and the Ryder Cup being hosted at Gleneagles in 2014, it seemed like the most appropriate time for Nike Golf to come up with its own fashionable slant on the one of Scotland’s most iconic exports.”
In addition to apparel, the Nike Golf Tartan will also be used on bags, and even in the liner of one of its shoes.