Boss watches launch new hole-in-one club
By Tom Irwin
Just hours after the famed Green Jacket is presented to the winner of the 2013 US Masters, club golfers can start to dream of their own prestigious presentation, as the BOSS Watches hole-in-one club launches on Monday, April 15.
Around £1,000,000-worth of exclusive BOSS Watches will be up for grabs as the luxury brand launches a new hole-in-one prize for golfers who record the elusive ace in club competitions.
And to commemorate the momentous occasion, BOSS Watches has manufactured a specially commissioned, limited-edition timepiece for each golfer lucky enough – or skilful enough – to record a verified hole-in-one during 2013.
Winners will also receive membership of the exclusive BOSS Watches H1 Club, launched in association with The Telegraph and HowDidiDo, Europe’s largest golfing community, with access to exclusive benefits and H1 Club merchandise.
Around 1,800 UK golf clubs currently use HowDidiDo – a web-based social network for golfers – and anybody playing in official club competitions at one of these clubs will be eligible to win a watch. And, with nearly 4,000 official holes-in-one recorded in 2012, golfers have plenty of opportunities to cash-in.
Golfers who are not registered to HowDidiDo are still eligible for membership of the H1 Club should they record the exclusive ace, though they would not win a watch, and can register on the BOSS Watches H1 Club website.
All many have to show for a hole-in-one is a dent in their bank balance after buying a round of drinks in the clubhouse.
Stephen Brydon, UK sales and marketing director for MGS Distribution, said: “To the majority of amateur golfers, recording a hole-in-one will be the most memorable thing they achieve in golf – yet all many have to show for it is a dent in their bank balance after buying a round of drinks in the clubhouse.”
“We aim to make it a lot more memorable for them by presenting them with an exclusive BOSS watch, available only to golfers who record a hole-in-one. It will provide a constant reminder of the sight of their ball popping into the hole and the emotions attached to that very moment,” he added.
“It also adds a frisson of extra excitement to club competitions for golfers who may not be in with a chance of winning the event, for they know that every time they stand on the tee on a par-three, they are just one shot away from winning a stunning timepiece.”
No registration is required to participate in the promotion as all official club competitions are recorded on the HowDidiDo system, so holes-in-one will be noted and automatically ratified by the golfer’s club.
The BOSS Watches H1 Club launches for aces recorded from April 15, 2013.
BOSS watches
Tom Irwin
Tom is a lifetime golfer, now over 30 years playing the game. 2023 marks 10 years in golf publishing and he is still holding down a + handicap at Alwoodley in Leeds. He has played over 600 golf courses, and has been a member of at least four including his first love Louth, in Lincolnshire. Tom likes unbranded clothing, natural fibres, and pencil bags. Seacroft in Lincolnshire is where it starts and ends.
